China · Europe · Technology
A boutique advisory firm for the China-Europe corridor. We are not an external advisor: we are an embedded extension of your team.
Start a conversation →Who we are
SinoAtlantic Partners brings together two founding partners with 40+ years of technology leadership across China, Asia-Pacific, and Europe, backed by a proprietary AI intelligence capability that makes counterparty vetting and market monitoring forward-looking rather than periodic.
We act as an embedded extension of our clients' teams — on both sides of the China-Europe corridor. Our European base is Lisbon; in China, we are based in Shanghai and Beijing.
What we do
Whether you are a European company looking east or a Chinese technology firm building a durable European presence, we design and execute the strategy alongside you.
We help design and execute a practical China strategy — sourcing critical hardware and components, identifying aligned investors and partners, finding co-development opportunities that strengthen your product or supply chain, or in select cases, exploring the China market for a highly differentiated offering. The goal is always the same: resilient, self-reliant partnerships built for the long term.
We help identify the right beachhead markets, co-development partners, and first pilot customers so that market entry translates into durable revenue and credibility — not just promising conversations. We understand the regulatory, cultural, and commercial landscape on both sides.
How we work
We operate as a small, senior team. Every engagement is led directly by a partner — there are no junior analysts running your work. Engagements begin with a scoping conversation, not a lengthy proposal process.
A defined scope, a clear deliverable, a fixed timeline. Market entry assessment, counterparty vetting, a specific transaction or partnership structure.
Ongoing access to our intelligence capability and judgment — typically for companies actively building or managing a China relationship over time.
For select clients where the need runs deeper: we work inside your team for a defined period to build internal capability alongside delivering results.
Our partners
We are a boutique advisory firm built around one belief: the most consequential partnerships between European and Chinese companies are won or lost not on strategy documents, but on trust, judgment, and the ability to operate fluently on both sides of the table.
Twenty-five years of technology leadership across research and development, go-to-market, and commercial strategy at leading engineering and B2B technology companies spanning the United States, China, and Asia-Pacific.
Built a high-performance marketing and business development organisation from the ground up, driving more than 5× regional revenue growth over eight years through close partnership with sales and technology partners.
Led a multi-year omni-channel sales transformation across Asia-Pacific — scaling indirect channel revenue from 3.6% to 12% of regional revenue within three years while increasing overall profitability. Known for building cross-cultural trust in complex, high-stakes negotiations across China and beyond.
Twenty years of commercial and operational leadership at multinational Fortune 500 firms, where she became the first Chinese national to lead a global business unit.
Turned around a $200M+ test and measurement operation spanning the full industrial value chain — from semiconductors and automotive to electronics contract manufacturers — and built seven new businesses and functions from the ground up.
Her 'In China For China' strategy was recognised as a model open innovation centre by the Pudong Government, where she was invited as the sole enterprise speaker at the district's open innovation conference. She also led an AI-driven intelligent transformation in manufacturing and R&D.
Our intelligence methodology
Our work is supported by a proprietary AI intelligence methodology that delivers counterparty vetting and market insights that are dynamic and continuously updated — at a fraction of the cost of maintaining that capability in-house.
Where conventional advisory relies on periodic reviews, our approach surfaces risks as they emerge: tracking changes in ultimate beneficial ownership, monitoring new regulatory filings, and connecting corporate structures across jurisdictions without being told where to look.
Why Portugal
Our European base is Lisbon — a stable European Union jurisdiction with one of the warmest and most consistent bilateral relationships with China in Europe.
Portugal offers a unique combination of institutional stability, geographic position, and relationship capital that makes it the natural home for work that requires trust on both sides of the table.
Start a conversation
If you are working on something in the China-Europe space and want to think it through with someone who has been on both sides of the table, reach out. We keep this simple.